By Joan Mulholland

most folk need to speak with colleagues on a daily basis and convince them to appreciate their critiques or to just accept their perspectives. This guide is meant for an individual who's drawn to such goal-oriented language. It extracts three hundred persuasive strategies from examine findings in communique, linguistics, pragmatics and comparable fields, and provides them in a transparent, concise and constant demeanour. Such strategies as analogy, argument presentation, humour and metaphor are incorporated. each one tactic is gifted on a separate web page with an research of its persuasive price. indexes - one through persuasive want and the opposite via tactic - enable readers complete flexibility to take advantage of the guide of their personal method. This paintings might be of curiosity in classes which care for the administration of interplay, pragmatics, discourse research and communications.

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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland


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