By James W. Dearing,Everett M. Rogers

what's the significant social challenge within the information this present day? Who made it so very important? Social matters which are widely known at the media time table usually call for awareness at the public time table, and in flip stream speedy up the coverage time table, developing coverage changes.

Based on examine of latest social matters that experience hit the headlines - together with the warfare on medicines, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this ebook offers vital theoretical and sensible insights into the agenda-setting technique and its position in effecting social change.

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Agenda-Setting (Communication Concepts) by James W. Dearing,Everett M. Rogers

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